Adobe Analytics (Web SDK)

  • Understanding the Differences Between Props and eVars in Adobe Analytics

    Introduction In the realm of digital analytics, Adobe Analytics stands out as a powerful tool for understanding user behavior and optimizing marketing strategies. Among its many features, Adobe Analytics provides two key data tracking mechanisms: props (short for “properties”) and eVars (short for “events variables”). Both are essential for capturing and analyzing user interactions,…

  • Event Tracking with Adobe Experience Platform SDK

    Adobe Experience Platform SDK provides robust APIs for tracking events, actions, and app states across Android and iOS platforms. Below, I’ll outline how to create and send Experience Events, track user actions, and monitor app states using the SDK. 1. Create and Send Experience Event to Edge Network Overview: Experience Events are structured data…

  • Enabling Debug Logging for Adobe Experience Platform SDK

    Debug logging is a crucial feature for monitoring and troubleshooting applications integrated with the Adobe Experience Platform SDK. This guide provides detailed steps on how to enable debug logging for both Android and iOS platforms, following Adobe’s recommended practices. Introduction Debug logging allows developers to track the internal operations of their applications, making it…