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Introduction In the realm of digital analytics, Adobe Analytics stands out as a powerful tool for understanding user behavior and optimizing marketing strategies. Among its many features, Adobe Analytics provides two key data tracking mechanisms: props (short for “properties”) and eVars (short for “events variables”). Both are essential for capturing and analyzing user interactions,…
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Introduction In the realm of digital experience management and analytics, Adobe offers two distinct but interconnected platforms: Adobe Experience Manager (AEM) and Adobe Analytics. Understanding the differences between AEM Analytics and Adobe Analytics is crucial for organizations to effectively leverage these tools based on their specific needs and objectives. This blog explores the key…